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91吃瓜爆料 Business Administration Majors
The Division of Business Administration and Economics is proud to be an Association to Advance Collegiate Schools of Business-accredited institution. Only achieved by about five percent of business schools worldwide, the AACSB Certification is awarded to institutions that demonstrate a commitment to the highest caliber academic experiences. A major in business administration is available in four concentrations鈥攁ccounting, finance, management, and marketing.
CONCENTRATIONS
Accounting Concentration
Learn More
Accounting is the language of business. A major in business administration student choosing the accounting concentration is choosing to prepare himself for any field of business by having a deep and thorough understanding of the foundation of businesses.
Finance Concentration
Learn More
Business administration majors can focus on entering the exciting and lucrative field of financial services. Many of our alumni go on to work in banks, private equity, hedge funds, corporate finance, and wealth management.
Management Concentration
Learn More
Management students often choose to follow the paths of human resources, operations, or entrepreneurship. The management concentration is designed to provide students with a strong general foundation for the business community.
Marketing Concentration
Learn More
Marketing students learn how to motivate people to take a given action, purchase a product or service, or engage in a preferred behavior.
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Overview
The Division of Business Administration and Economics is proud to be an Association to Advance Collegiate Schools of Business-accredited institution. Only achieved by about five percent of business schools worldwide, the AACSB Certification is awarded to institutions that demonstrate a commitment to the highest caliber academic experiences. Our business administration majors are available in four concentrations鈥攁ccounting, finance, management, and marketing.
-
Accounting Concentration
Accounting Concentration
Accounting is the language of business. A business administration major student choosing the accounting concentration is choosing to prepare himself for any field of business by having a deep and thorough understanding of the foundation of businesses. Many of our alumni from accounting go on to work in the top four public accounting firms but just as many or more move into other fields, like banking, consulting, or technology. Accounting concentration students learn not only how to maintain the financial records of an organization but also how leaders use accounting information to make decisions. Students are also expected to recognize the high ethical standards required of the accounting profession. A graduate of the accounting concentration at Morehouse has a solid foundation to pursue the CPA designation and is encouraged to do so. Many of our alumni earned the CPA title.
OUTCOMES
Business administration majors demonstrate the following:
- Knowledge of the role, structure, and regulation of the accounting profession
- Knowledge of the importance of reliable financial statements, and the use of financial reporting for internal and external decision-making
- The role of accounting and the structure of the entities involved in the regulation of the accounting profession
- The ability to locate, organize, report, and present in writing, information related to learning outcome as a way of demonstrating the ability to communicate in writing effectively
- Knowledge of accounting processes through completion of the accounting cycle
- Knowledge of basic analysis of financial statements, the importance of reliable financial statements, and the use of the for decision-making
MAJOR COURSE OF STUDY REQUIREMENTS AND CURRICULUM
The program consists of three components: core curriculum (36 semester hours), the major (60 semester hours), and free electives (24 semester hours). All business administration majors must complete the following designated core curriculum courses: HMTH 105 and HMTH 115 (a student who places into a higher level of math should consult his adviser); HECO 201 and any three-semester-hour HPSC (e.g., 251), HPSY (e.g., 101) or HSOC (e.g., 201) course for which the student satisfies the prerequisites; and HPHI 302. All business administration majors must also satisfactorily complete the business core courses. All business majors must complete the following advanced skills courses: HCOM 351 and HMTH 160. A cumulative GPA of 2.5 or higher and the completion of HMTH 115 with a grade of C or higher are required to enroll in HBA 211.
General Education (Core) 鈥� 36 hours
Refer to the general education requirements for more information.
Accounting Concentration 鈥� 60 hours
- HBA 160 Calculus for Business
- HBA 211 Principles of Accounting I
- HBA 212 Principles of Accounting II
- HECO 202 Principles of Microeconomics
- HBA 225 Legal Enviroment of Business
- HECO 221 Basic Statistics I
- HBA 350 Management Principle/Org Behavior
- HBA 410 Cost/Managerial Accounting
- HBA 360 Principles of Marketing
- HBA 328 Mangement Decision Science
- HBA 311 Intermediate Accounting I
- HBA 312 Intermediate Accounting II
- HBA 330 Corporate Finance
- HBA 321 Leadership and Professional Development
- HBA 323 Comprehensive Business Law
- HCOM 351 Professional Communication
- HBA 412 Auditing
- HBA 411 Tax Accounting
- HBA 324 International Business
- HBA 422 Business Policy
Choose one course from the list below:
- HBA 228 Data Analytics and Modeling
- HBA 416 Accounting Information Systems
Accounting Electives 鈥� 15 hours
Students interested in receiving a CPA or master鈥檚 in accounting should consider taking these electives:
- HBA 323 Comprehensive Business Law
- HBA 365 Financial Statement Analysis
- HBA 413 Advanced Accounting
- HBA 415 Advanced Corporate and Partnership Taxation
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Finance Concentration
Finance Concentration
The finance concentration is designed to prepare students for the exciting and lucrative field of financial services. Many of our alumni go on to work in banks, private equity, hedge funds, corporate finance and wealth management. The concentration requires 15 hours of finance courses beyond the business and general education core requirements. Finance concentration students take Advanced Corporate Finance to learn more about finance in corporations, Management of Financial Institutions to learn more about banking, and Investments to learn more about the various securities markets.
OUTCOMES
Business administration majors demonstrate the following:
- Understanding of the role of corporations, shareholder goals, agency theory, and financial management within the firm
- Understanding of international finance issues
- Ability to calculate and interpret financial statements and ratios
- Conceptual and mechanical understanding of time value of money, stock and bond valuation
- Understanding of the relationship between risk and return
- Understanding of the cost of capital calculation and effect of financial leverage on the firm
- Understanding the use of capital budgeting evaluation techniques, net present value, internal rate of return, and payback
MAJOR COURSE REQUIREMENTS AND CURRICULUM
A business administration major鈥檚 program of study consists of three components: the college-wide core curriculum (36 semester hours), the major (60 semester hours), and free electives (24 semester hours). All business majors must satisfactorily complete the following designated core curriculum courses: HMTH 105 and HMTH 115 (a student who places into a higher level of math should consult his adviser); HECO 201 and any three-semester-hour HPSC (e.g., 251), HPSY (e.g., 101) or HSOC (e.g., 201) course for which the student satisfies the prerequisites; and HPHI 302. All business administration majors must also satisfactorily complete the business core courses. Finally, all business majors must satisfactorily complete the following advanced skills courses: HCOM 351 and HMTH 160. A cumulative GPA of 2.5 or higher and the completion of HMTH 115 with a grade of C or higher are required to enroll in HBA 211.
General Education (Core) 鈥� 36 hours
Refer to the general education requirements for more information.
Finance Concentration 鈥� 60 hours
- HBA 211 Principles of Accounting I
- HBA 212 Principles of Accounting II
- HECO 202 Principles of Microeconomics
- HECO 221 Basic Statistics I
- HBA 228 Data Analytics and Modeling
- HMTH 160 Business Calculus I or MTH 161 Calculus I
- HBA 225 Legal Environment of Business
- HBA 360 Principles of Marketing
- HBA 330 Corporate Finance
- HBA 430 Investment Finance
- HBA 321 Leadership and Professional Development
- HBA 431 Management of Financial Institutions
- HBA 328 Management Decision Science
- HBA 350 Management Principle/Org Behavior
- HPHI 302 Introduction to Ethics
- HCOM 351 Professional Communication
- HBA 422 Business Policy
- HBA 432 Advanced Corporate Finance
- HBA 433 Seminar in Finance
Choose one course from the list below:
- HBA 225 Legal Environment of Business
- HBA 323 Comprehensive Business Law
Finance Electives 鈥� 3 hours
Choose one course from the list below:
- HBA 311 Intermediate Accounting I
- HBA 345 Risk and Insurance
- HBA 434 Special Topics in Finance
- HBA 470 Real Estate Finance and Investment
- HBA 471 Real Estate Appraisal
- HECO 302 Macroeconomics Theory
- HECO 304 Money and Banking
- HECO 305 International Economics
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Management Concentration
Management Concentration
The management concentration is designed to provide students with a strong general foundation for the business community. Management students often choose to follow the paths of human resources, operations, or entrepreneurship. The concentration requires 15 hours of management courses beyond the business and general education core requirements. Two courses are required, and students are given the option to choose three electives from a list of designated electives. The large number of electives represents the generalist approach of the concentration.
OUTCOMES
Management students will:
- Demonstrate a fundamental knowledge of the functional areas of business
- Have the ability to communicate effectively
- Think critically to analyze business problems and to define logical solutions
- Be able to describe the impact of technology on business and identify, evaluate, and use information technology to enhance personal and organizational productivity
- Demonstrate an awareness of global issues
- Demonstrate an understanding of professional, ethical, legal, and social issues and responsibilities
- Be able to apply the principles of leadership, demonstrate professional behavior, and effectively engage in a community project
- Demonstrate effective interpersonal skills in achieving team goals and objectives
- Be able to organize and synthesize information
- Gain exposure to various career alternatives and graduate education options
MAJOR COURSE REQUIREMENTS AND CURRICULUM
A business administration major鈥檚 program of study consists of three components: the college-wide core curriculum (36 semester hours), the major (60 semester hours), and free electives (24 semester hours). All business majors must complete the following designated core curriculum courses: HMTH 105 and HMTH 115 (a student who places into a higher level of math should consult his adviser); HECO 201 and any three-semester-hour HPSC (e.g., 251), HPSY (e.g., 101) or HSOC (e.g., 201) course for which the student satisfies the prerequisites; and HPHI 302. All business administration majors must also complete business core courses. Finally, all business majors must complete the following advanced skills courses: HCOM 351 and HMTH 160. A cumulative GPA of 2.5 or higher in all prerequisites with a C or higher in HMTH 115 is required to enroll in HBA 211.
.
General Education (Core) 鈥� 36 hours
Refer to the general education requirements for more information.
Management Concentration 鈥� 51 hours
- HBA 211 Principles of Accounting I
- HBA 212 Principles of Accounting II
- HBA 228 Data Analytics and Modeling
- HECO 202 Principles of Microeconomics
- HECO 221 Basic Statistics I
- HMTH 160 Business Calculus I or MTH 161 Calclulus I
- HBA 360 Principles of Marketing
- HBA 350 Mangement Principles/Organizational Behavior
- HBA 328 Mangement Decision Science
- HBA 330 Corporate Finance
- HBA 321 Leadership and Professional Development
- HBA 451 Production/Operationsl Mangement
- HCOM 351 Professional Communication
- HBA 452 Human Resources Management
- HBA 324 International Business
- HBA 422 Business Policy and Strategy
Choose one course from the list below:
- HBA 225 Legal Environment of Business
- HBA 323 Comprehensive Business Law
Management Electives 鈥� 9 hours
Choose one course from the list below:
- HBA 410 Cost/Managerial Accounting
- HBA 453 Entrepreneurship
- HBA 454 Special Topics in Management
- HBA 455 Organizational Theory
- HBA 456 Leadership for 21st Century Organizations
- HBA 463 Marketing Management
- HBA 465 Distribution Channels
- HBA 467 Strategic Brand Management
- HBA 470 Real Estate Investment
- HCOM 450 Organizational Communication
- HECO 403 Labor Economics
- HMUS 215 Intro to the Music Industry
- HPSY 275 Industrial/Organizational Psychology
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Marketing Concentration
Marketing Concentration
We designed the marketing concentration to educate students about marketing and sales through coursework and experiential opportunities. The concentration requires 15 hours of marketing courses beyond the business and general education core requirements. Marketing concentration students participate in experiential research projects in their Marketing Research class. They participate in national sales competitions in their Principles of Professional Selling class and have won competitions such as the Partnering for Progress competition at Tuskegee University. And they visit businesses in their Buyer Behavior class to analyze their marketing and management processes and suggest changes to make the businesses better.
OUTCOMES
- Understand consumers鈥� impact on the formulation of business鈥� marketing strategy
- Understand internal and external determinants of buyer behavior and how marketers can impact the consumer decision process
- Understand how products, services, and consumption activities contribute to the broader social world
- Demonstrate an awareness of the importance of ethical and socially responsible behavior in marketing
- Improve analytical and critical thinking skills
MAJOR COURSE REQUIREMENTS AND CURRICULUM
A business administration major鈥檚 program of study consists of three components: the college-wide core curriculum (36 semester hours), the major (60 semester hours), and free electives (23 semester hours). All business majors must complete the following designated core curriculum courses: HMTH 105 and HMTH 115 (a student who places into a higher level of math should consult his adviser); HECO 201 and any three-semester-hour HPSC (e.g., 251), HPSY (e.g., 101) or HSOC (e.g., 201) course for which the student satisfies the prerequisites; and HPHI 302. All business administration majors must also complete the business core courses. Finally, all business majors must complete the following advanced skills courses: HCOM 351 and HMTH 160. A cumulative GPA of 2.5 or higher and the completion of MTH 115 with a grade of C or higher are required to enroll in HBA 211.
General Education (Core) 鈥� 36 hours
Refer to the general education requirements for more information.
Marketing Concentration 鈥� 57 hours
- HBA 211 Principles of Accounting I
- HBA 212 Principles of Accounting II
- HBA 228 Data Analytics and Modeling
- HBA 360 Principles of Marketing
- HBA 321 Leadership and Professional Development
- HBA 330 Corporate Finance
- HBA 328 Mangement Decision Science
- HBA 461 Buyer Behavior
- HBA 350 Management Principles and Organizational Behavior
- HBA 324 International Business
- HBA 422 Business Policy and Strategy
- HBA 462 Marketing Research
- HBA 463 Marketing Management
- HECO 221 Basic Statistics I
- HECO 202 Principles of Microeconomics
- HCOM 351 Professional Communication
Choose one course from the list below:
- HBA 225 Legal Environment of Business
- HBA 323 Comprehensive Business Law
Choose one course from the list below:
- HMTH 160 Calculus for Business
- HMTH 161 Calculus I
Marketing Electives 鈥� 6 hours
Choose two courses from the list below:
- HBA 453 Entrepreneurship
- HBA 464 Principles of Professional Selling
- HBA 465 Distribution Channels
- HBA 466 Special Topics in Marketing
- HBA 467 Strategic Brand Management
- HBA 468 Principles of Advertising
- HPSY 303 Social Psychology
- HMUS 215 Intro to the Music Industry
The Division of Business Administration and Economics is proud to be an Association to Advance Collegiate Schools of Business-accredited institution. Only achieved by about five percent of business schools worldwide, the AACSB Certification is awarded to institutions that demonstrate a commitment to the highest caliber academic experiences. Our business administration majors are available in four concentrations鈥攁ccounting, finance, management, and marketing.
Accounting Concentration
Accounting is the language of business. A business administration major student choosing the accounting concentration is choosing to prepare himself for any field of business by having a deep and thorough understanding of the foundation of businesses. Many of our alumni from accounting go on to work in the top four public accounting firms but just as many or more move into other fields, like banking, consulting, or technology. Accounting concentration students learn not only how to maintain the financial records of an organization but also how leaders use accounting information to make decisions. Students are also expected to recognize the high ethical standards required of the accounting profession. A graduate of the accounting concentration at Morehouse has a solid foundation to pursue the CPA designation and is encouraged to do so. Many of our alumni earned the CPA title.
OUTCOMES
Business administration majors demonstrate the following:
- Knowledge of the role, structure, and regulation of the accounting profession
- Knowledge of the importance of reliable financial statements, and the use of financial reporting for internal and external decision-making
- The role of accounting and the structure of the entities involved in the regulation of the accounting profession
- The ability to locate, organize, report, and present in writing, information related to learning outcome as a way of demonstrating the ability to communicate in writing effectively
- Knowledge of accounting processes through completion of the accounting cycle
- Knowledge of basic analysis of financial statements, the importance of reliable financial statements, and the use of the for decision-making
MAJOR COURSE OF STUDY REQUIREMENTS AND CURRICULUM
The program consists of three components: core curriculum (36 semester hours), the major (60 semester hours), and free electives (24 semester hours). All business administration majors must complete the following designated core curriculum courses: HMTH 105 and HMTH 115 (a student who places into a higher level of math should consult his adviser); HECO 201 and any three-semester-hour HPSC (e.g., 251), HPSY (e.g., 101) or HSOC (e.g., 201) course for which the student satisfies the prerequisites; and HPHI 302. All business administration majors must also satisfactorily complete the business core courses. All business majors must complete the following advanced skills courses: HCOM 351 and HMTH 160. A cumulative GPA of 2.5 or higher and the completion of HMTH 115 with a grade of C or higher are required to enroll in HBA 211.
General Education (Core) 鈥� 36 hours
Refer to the general education requirements for more information.
Accounting Concentration 鈥� 60 hours
- HBA 160 Calculus for Business
- HBA 211 Principles of Accounting I
- HBA 212 Principles of Accounting II
- HECO 202 Principles of Microeconomics
- HBA 225 Legal Enviroment of Business
- HECO 221 Basic Statistics I
- HBA 350 Management Principle/Org Behavior
- HBA 410 Cost/Managerial Accounting
- HBA 360 Principles of Marketing
- HBA 328 Mangement Decision Science
- HBA 311 Intermediate Accounting I
- HBA 312 Intermediate Accounting II
- HBA 330 Corporate Finance
- HBA 321 Leadership and Professional Development
- HBA 323 Comprehensive Business Law
- HCOM 351 Professional Communication
- HBA 412 Auditing
- HBA 411 Tax Accounting
- HBA 324 International Business
- HBA 422 Business Policy
Choose one course from the list below:
- HBA 228 Data Analytics and Modeling
- HBA 416 Accounting Information Systems
Accounting Electives 鈥� 15 hours
Students interested in receiving a CPA or master鈥檚 in accounting should consider taking these electives:
- HBA 323 Comprehensive Business Law
- HBA 365 Financial Statement Analysis
- HBA 413 Advanced Accounting
- HBA 415 Advanced Corporate and Partnership Taxation
Finance Concentration
The finance concentration is designed to prepare students for the exciting and lucrative field of financial services. Many of our alumni go on to work in banks, private equity, hedge funds, corporate finance and wealth management. The concentration requires 15 hours of finance courses beyond the business and general education core requirements. Finance concentration students take Advanced Corporate Finance to learn more about finance in corporations, Management of Financial Institutions to learn more about banking, and Investments to learn more about the various securities markets.
OUTCOMES
Business administration majors demonstrate the following:
- Understanding of the role of corporations, shareholder goals, agency theory, and financial management within the firm
- Understanding of international finance issues
- Ability to calculate and interpret financial statements and ratios
- Conceptual and mechanical understanding of time value of money, stock and bond valuation
- Understanding of the relationship between risk and return
- Understanding of the cost of capital calculation and effect of financial leverage on the firm
- Understanding the use of capital budgeting evaluation techniques, net present value, internal rate of return, and payback
MAJOR COURSE REQUIREMENTS AND CURRICULUM
A business administration major鈥檚 program of study consists of three components: the college-wide core curriculum (36 semester hours), the major (60 semester hours), and free electives (24 semester hours). All business majors must satisfactorily complete the following designated core curriculum courses: HMTH 105 and HMTH 115 (a student who places into a higher level of math should consult his adviser); HECO 201 and any three-semester-hour HPSC (e.g., 251), HPSY (e.g., 101) or HSOC (e.g., 201) course for which the student satisfies the prerequisites; and HPHI 302. All business administration majors must also satisfactorily complete the business core courses. Finally, all business majors must satisfactorily complete the following advanced skills courses: HCOM 351 and HMTH 160. A cumulative GPA of 2.5 or higher and the completion of HMTH 115 with a grade of C or higher are required to enroll in HBA 211.
General Education (Core) 鈥� 36 hours
Refer to the general education requirements for more information.
Finance Concentration 鈥� 60 hours
- HBA 211 Principles of Accounting I
- HBA 212 Principles of Accounting II
- HECO 202 Principles of Microeconomics
- HECO 221 Basic Statistics I
- HBA 228 Data Analytics and Modeling
- HMTH 160 Business Calculus I or MTH 161 Calculus I
- HBA 225 Legal Environment of Business
- HBA 360 Principles of Marketing
- HBA 330 Corporate Finance
- HBA 430 Investment Finance
- HBA 321 Leadership and Professional Development
- HBA 431 Management of Financial Institutions
- HBA 328 Management Decision Science
- HBA 350 Management Principle/Org Behavior
- HPHI 302 Introduction to Ethics
- HCOM 351 Professional Communication
- HBA 422 Business Policy
- HBA 432 Advanced Corporate Finance
- HBA 433 Seminar in Finance
Choose one course from the list below:
- HBA 225 Legal Environment of Business
- HBA 323 Comprehensive Business Law
Finance Electives 鈥� 3 hours
Choose one course from the list below:
- HBA 311 Intermediate Accounting I
- HBA 345 Risk and Insurance
- HBA 434 Special Topics in Finance
- HBA 470 Real Estate Finance and Investment
- HBA 471 Real Estate Appraisal
- HECO 302 Macroeconomics Theory
- HECO 304 Money and Banking
- HECO 305 International Economics
Management Concentration
The management concentration is designed to provide students with a strong general foundation for the business community. Management students often choose to follow the paths of human resources, operations, or entrepreneurship. The concentration requires 15 hours of management courses beyond the business and general education core requirements. Two courses are required, and students are given the option to choose three electives from a list of designated electives. The large number of electives represents the generalist approach of the concentration.
OUTCOMES
Management students will:
- Demonstrate a fundamental knowledge of the functional areas of business
- Have the ability to communicate effectively
- Think critically to analyze business problems and to define logical solutions
- Be able to describe the impact of technology on business and identify, evaluate, and use information technology to enhance personal and organizational productivity
- Demonstrate an awareness of global issues
- Demonstrate an understanding of professional, ethical, legal, and social issues and responsibilities
- Be able to apply the principles of leadership, demonstrate professional behavior, and effectively engage in a community project
- Demonstrate effective interpersonal skills in achieving team goals and objectives
- Be able to organize and synthesize information
- Gain exposure to various career alternatives and graduate education options
MAJOR COURSE REQUIREMENTS AND CURRICULUM
A business administration major鈥檚 program of study consists of three components: the college-wide core curriculum (36 semester hours), the major (60 semester hours), and free electives (24 semester hours). All business majors must complete the following designated core curriculum courses: HMTH 105 and HMTH 115 (a student who places into a higher level of math should consult his adviser); HECO 201 and any three-semester-hour HPSC (e.g., 251), HPSY (e.g., 101) or HSOC (e.g., 201) course for which the student satisfies the prerequisites; and HPHI 302. All business administration majors must also complete business core courses. Finally, all business majors must complete the following advanced skills courses: HCOM 351 and HMTH 160. A cumulative GPA of 2.5 or higher in all prerequisites with a C or higher in HMTH 115 is required to enroll in HBA 211.
.
General Education (Core) 鈥� 36 hours
Refer to the general education requirements for more information.
Management Concentration 鈥� 51 hours
- HBA 211 Principles of Accounting I
- HBA 212 Principles of Accounting II
- HBA 228 Data Analytics and Modeling
- HECO 202 Principles of Microeconomics
- HECO 221 Basic Statistics I
- HMTH 160 Business Calculus I or MTH 161 Calclulus I
- HBA 360 Principles of Marketing
- HBA 350 Mangement Principles/Organizational Behavior
- HBA 328 Mangement Decision Science
- HBA 330 Corporate Finance
- HBA 321 Leadership and Professional Development
- HBA 451 Production/Operationsl Mangement
- HCOM 351 Professional Communication
- HBA 452 Human Resources Management
- HBA 324 International Business
- HBA 422 Business Policy and Strategy
Choose one course from the list below:
- HBA 225 Legal Environment of Business
- HBA 323 Comprehensive Business Law
Management Electives 鈥� 9 hours
Choose one course from the list below:
- HBA 410 Cost/Managerial Accounting
- HBA 453 Entrepreneurship
- HBA 454 Special Topics in Management
- HBA 455 Organizational Theory
- HBA 456 Leadership for 21st Century Organizations
- HBA 463 Marketing Management
- HBA 465 Distribution Channels
- HBA 467 Strategic Brand Management
- HBA 470 Real Estate Investment
- HCOM 450 Organizational Communication
- HECO 403 Labor Economics
- HMUS 215 Intro to the Music Industry
- HPSY 275 Industrial/Organizational Psychology
Marketing Concentration
We designed the marketing concentration to educate students about marketing and sales through coursework and experiential opportunities. The concentration requires 15 hours of marketing courses beyond the business and general education core requirements. Marketing concentration students participate in experiential research projects in their Marketing Research class. They participate in national sales competitions in their Principles of Professional Selling class and have won competitions such as the Partnering for Progress competition at Tuskegee University. And they visit businesses in their Buyer Behavior class to analyze their marketing and management processes and suggest changes to make the businesses better.
OUTCOMES
- Understand consumers鈥� impact on the formulation of business鈥� marketing strategy
- Understand internal and external determinants of buyer behavior and how marketers can impact the consumer decision process
- Understand how products, services, and consumption activities contribute to the broader social world
- Demonstrate an awareness of the importance of ethical and socially responsible behavior in marketing
- Improve analytical and critical thinking skills
MAJOR COURSE REQUIREMENTS AND CURRICULUM
A business administration major鈥檚 program of study consists of three components: the college-wide core curriculum (36 semester hours), the major (60 semester hours), and free electives (23 semester hours). All business majors must complete the following designated core curriculum courses: HMTH 105 and HMTH 115 (a student who places into a higher level of math should consult his adviser); HECO 201 and any three-semester-hour HPSC (e.g., 251), HPSY (e.g., 101) or HSOC (e.g., 201) course for which the student satisfies the prerequisites; and HPHI 302. All business administration majors must also complete the business core courses. Finally, all business majors must complete the following advanced skills courses: HCOM 351 and HMTH 160. A cumulative GPA of 2.5 or higher and the completion of MTH 115 with a grade of C or higher are required to enroll in HBA 211.
General Education (Core) 鈥� 36 hours
Refer to the general education requirements for more information.
Marketing Concentration 鈥� 57 hours
- HBA 211 Principles of Accounting I
- HBA 212 Principles of Accounting II
- HBA 228 Data Analytics and Modeling
- HBA 360 Principles of Marketing
- HBA 321 Leadership and Professional Development
- HBA 330 Corporate Finance
- HBA 328 Mangement Decision Science
- HBA 461 Buyer Behavior
- HBA 350 Management Principles and Organizational Behavior
- HBA 324 International Business
- HBA 422 Business Policy and Strategy
- HBA 462 Marketing Research
- HBA 463 Marketing Management
- HECO 221 Basic Statistics I
- HECO 202 Principles of Microeconomics
- HCOM 351 Professional Communication
Choose one course from the list below:
- HBA 225 Legal Environment of Business
- HBA 323 Comprehensive Business Law
Choose one course from the list below:
- HMTH 160 Calculus for Business
- HMTH 161 Calculus I
Marketing Electives 鈥� 6 hours
Choose two courses from the list below:
- HBA 453 Entrepreneurship
- HBA 464 Principles of Professional Selling
- HBA 465 Distribution Channels
- HBA 466 Special Topics in Marketing
- HBA 467 Strategic Brand Management
- HBA 468 Principles of Advertising
- HPSY 303 Social Psychology
- HMUS 215 Intro to the Music Industry
Meet Our Faculty & Staff
The Business Administration department is located in the Walter E, Massey Leadership Center, 226.
Felix Kamuche, Department Chair/Professor
Carolyn D. Davis
Associate Professor
Kelley Duncanson
Visiting Associate Professor (Management)
John V. Eagan
Associate Professor
SherRhonda 鈥淪her鈥� Gibbs
Professor/Division Dean
Keith Hollingsworth
Professor
Glynnis M. Johnson
Assistant Professor NTT
Felix Kamuche
Professor
Aisha G. Meeks
Associate Professor
Emmanuel O. Onifade
Professor
James Keith Young
Visiting Professor